Hi, I’m Sophia. Your early-stage business strategist, without the consulting price tag.

After working with organisations like PwC, AFL and Tennis Australia, I started Wise Mind with one clear purpose.

To give every early-stage founder access to the kind of strategic thinking that used to sit behind a consulting fee.

Because I kept seeing the same thing - capable, driven founders with real businesses and potential, stuck because they didn't have the structure, direction or tools to move forward.

It had nothing to do with not trying hard enough and all to do with nobody giving them a proper plan and a little direction.

How I actually work

I built Wise Mind around one idea - that every founder deserves access to real strategic thinking, regardless of where they are or what they can spend.

So whether you're:

  • Joining a Live session to work through a real business decision

  • Using the Advisor to generate your next 30-day roadmap at midnight

  • Booking an Intensive because you need someone to look at your business and tell you exactly what's not working

  • Getting your AI tools set up properly for the first time

The thinking behind all of it is the same.

I naturally think in systems, sequencing and simplification. Which means whatever product you come in through, you leave with something clear — a direction, a next step, a structure that actually makes sense for your business.

The philosophy

Most early-stage founders don't struggle because they aren't trying hard enough. They're struggling because they're doing too many things without a clear plan driving them.

Growth doesn't come from doing more - it comes from doing the right things, in the right order, with the right structure behind it.

Then AI? It's the most powerful tool available to founders right now, but only when there's a strategy behind it. Without structure, AI just amplifies the chaos.

That's why everything at Wise Mind is built methodology first, AI second. The strategy comes first, then AI makes it always on, always accessible and built around your specific business.

Because the clearest plan beats the hardest hustle.

Your proof